Apple Music Slots Jessie Reyez as Their Latest ‘Up Next’ Artist

Apple Music has announced that Canadian singer-songwriter Jessie Reyez will be the latest artist to be featured in its monthly Up Next program, which is an initiative aimed at identifying, showcasing and elevating rising talent.

Reyez is the first Canadian female singer to become an Up Next artist. As part of the program, she will perform on Jimmy Kimmel Live! on November 21. It’s all part of an Apple Music initiative designed to outshine Spotify, Amazon Music, and other streaming competitors with a torrent of curated music content.

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