UNIVERSAL’S TUNECORE RIVAL SPINNUP LAUNCHES IN JAPAN

Music Business Worldwide Reports:

Universal Music Group-owned DIY digital distribution service Spinnup has launched in Japan.

The newly launched, localized Japanese language service promises to help provide local independent artists the opportunity to release their music around the world and be heard by local Universal Music A&Rs at the same time.

For a limited time, all artists in Japan creating a new account can release either one single, mini-album or album for free via Spinnup, using the free code SPINNUPJP.

Through Spinnup, artists can distribute their music to platforms like Spotify, Apple Music, Amazon, as well as local Japanese platforms including LINE and AWA.

Spinnup also showcases new talent in front of UMG’s A&Rs.

Having already signed more than 80 artists across Europe and the US to frontline UMG labels, Spinnup now has dedicated staff in Tokyo to support, discover and sign the best new talent in Japan.

Spinnup recently launched Creators United, which combines all-new content skewed to artists in lockdown, a Spinnup Community Facebook Group, and a series of livestream programs.

Ichiro Tamaki, Corporate Executive, Universal Music Japan said: “Distributing music has never been easier than today, but the challenge of building a professional career is no different for new artists.

“Spinnup not only enables local independent artists to release their music to fans around the world, but it also enables our A&R to discover new talent.

“We’re very excited to be able to find and support new Japanese talent through Spinnup and to invigorate the independent music scene here.”

Nina Usher, GM, Spinnup, added: “As a global service, Spinnup places the utmost importance on being able to reach independent artists all over the world and help them get heard.

“We are so excited to launch a fully localised service in Japan, complete with new DSPs and powered by the team at Universal Music Japan.

“We can’t wait to tap into the community of independent artists here and to discover the best new talent.”

As reported in Music Business Worldwide.